The international coffee chain will focus on convenience in the Southeast Asian nation with new drive-through stores leading its 2023 expansion plans
CBTL currently operates 127 outlets across Malaysia | Photo credit: The Coffee Bean & Tea Leaf Malaysia
The Coffee Bean & Tea Leaf (CBTL) is on track to reach 140 stores in Malaysia by the end of 2022 and plans to open 40 new outlets in the country next year.
CBTL opened its first store in Malaysia in 1997 at KL Plaza in Kuala Lumpur. It currently operates 127 outlets across the country.
At an event to mark the brand’s 25th anniversary in Malaysia, Fiona Rodrigues, head of marketing and innovation at CBTL Malaysia, said the coffeehouse chain will focus on convenience with 2023 openings, with at least 15 new drive-thru outlets.
CBTL was founded in California, USA in 1963 and today operates more than 1,000 stores in nearly 40 countries around the world. CBTL operates company-owned stores in the United States, Singapore and Malaysia, as well as franchise outlets in Asia, South America and the Middle East.
The coffeehouse chain was acquired by Philippine fast-food company Jollibee Food Corporation for $350 million in late 2019. Jollibee reported that CBTL achieved 16.5% revenue growth in the three months ended 30 June 2022.
Malaysia has seen a wave of investment from domestic and international coffee chains in 2022.
Malaysian coffee chain ZUS Coffee opened its 100th outlet in July 2022 and plans to reach 180 stores by the end of the year.
Meanwhile, Malaysian conglomerate Berjaya Food Berhad has launched a joint venture with Singaporean subsidiary Paris Baguette to bring the cafe-bakery chain to Malaysia.
Paris Baguette Singapore is also investing RM130 million ($29.6 million) to develop its first halal-certified Paris Baguette bakery manufacturing and distribution center in the Malaysian state of Johor.
In September 2022, Indonesian Kopi Kenangan announced plans to launch in Malaysia before the end of the year, with the country representing the top international market for coffee chains.
World Coffee Portal predicts that the Malaysian branded coffee market will reach 2,775 outlets by 2025.